Case Study

AI optimizes energy forecasting and value chain efficiency

Ogre leverages cutting-edge AI technologies in an integrated platform that optimises energy forecasting and management across the value chain.

The Client

Ogre AI, led by Matei Stratan, winner of the CEE Startup Challenge IX, provides a platform to optimize energy management for utility giants like Verbund, Alliander, E.ON, ČEZ, and Enel. Utilizing advanced AI algorithms, their platform analyzes real-time data from sources like weather sensors and satellite imagery to develop cost-saving strategies, enhance efficiency, and meet sustainability goals. Ogre AI accelerates the energy transition by reducing CO2eq emissions, integrating renewables, lowering green transition costs, and improving grid resilience, making energy more affordable and sustainable across the value chain.

The Challenge

When Ogre AI first approached us, their identity was vibrant and playful, centered around a cartoon-like robot illustration that felt too youthful for the direction Matei’s business was heading. Additionally, their digital presence lacked depth, offering only a placeholder website with minimal information about the product.

The Solution

In collaboration with a brand strategist, we saw the need for a more mature and refined identity to reflect the company’s evolving seriousness. Rather than discarding everything, we selectively refined key elements like the logo and color palette, bringing them in line with the brand’s growth. We also custom-developed a new website and improved the Ogre AI app, building a digital presence that balances professionalism with character.

This project was achieved in collaboration with our esteemed partners at TRAU.STUDIO, whose expertise was invaluable throughout the project. Together, we’ve brought Ogre’s vision to life.

Visit https://ogre.ai/en

  • Design

    UX/UI design

  • Development

    Web Development