Case study

Bespoke crystal glass installations.

LuxLightning create unique, tailor-made glass lights and design interiors, bringing warmth into each space with their bespoke light fixtures.

Our team helped this Bohemian design company shine a new light on their identity and digital presence.

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    Challenge

    With over 10 years of experience in the Czech market, LuxLightning lead the way when it comes to designing interiors and light installations. After our initial strategy session, it became clear that there was a dissonance between their modern products and outdated communication. We asked ourselves “How do we redefine this status-quo?”.

    Illuminating aesthetics

    The brand’s refresh began with completely re-defining their visual identity and communication. Inspired by the illumination effect that light creates, we designed a new simple logo that perfectly compliments LuxLightning’s beautiful designs.

    Presenting the full picture

    Lighting is the interaction of light, space, and colours, just like a website is an interaction between user, content and the device. To communicate this, we rethought the entire digital strategy, adding some all-important web architecture. The new web design thoughtfully navigates the user through the full spectrum of their capabilities, as well as their products.

    We made a pact to make our work stand out and merge the quality and uniqueness of it, using a website, that will represent just that and also will be functional easily, so everyone here can manage it.

    MgA. Martin Tocháček, Product & Project Designer

    Visit http://luxlighting.cz

    • Strategy

      Research & Insight
      Brand Strategy
      Communication Strategy
      Technical Strategy
      UX Strategy

    • Design

      Creative & Art Direction
      Branding
      Visual Design
      UX/UI

    • Content

      Photography Direction
      Illustration
      Copywriting

    • Development

      Prototyping
      Front-end Development