Case study


We’ve been tasked by the Apify team to redesign their logo as well as to use new naming, visual identity and unify their visual language across multiple touchpoints.

Brand Redesign

Although it might look like a minor update, it’s had a huge impact on the visual form and design system Apify used. We’ve refined the symbol, to make it cleaner and more pixel-perfect for use in digital. We cleaned up the typography to make it more suitable for future applications.

New Apify

As we made all these changes, we wanted to be sure that the Apify team will use them accordingly and respectfully, so we prepared a brand manual with all the necessary updates and made them easy to find.

It was challenging to create a website for developers, as we need to understand the product properly, but we managed it at a glance and the client was surprised by the outcome.

Jaromir Kveton, Lead Designer

Just getting started

Once our tasks were successfully completed, the client was extremely happy with the design and development we provided. But we still had a couple of things to do, such as implementing the same design language across the entire platform.


The team at Apify is now constantly evolving the language that we set as a basis for their new era, which is a rewarding experience for us! They recently received recognition not just from their users, but from investors, as they’ve been fortunate to raise millions since.

  • Strategy

    Research & Insight
    Brand Strategy
    Communication Strategy
    Technical Strategy
    UX Strategy

  • Design

    Creative & Art Direction
    Visual Design

  • Content

    Photography Direction

  • Development

    Front-end Development