Case study


With over 10 years of experience in the Czech market, LuxLightning lead the way when it comes to designing interiors and light installations. After our initial strategy session, it became clear that there was a dissonance between their modern products and outdated communication. We asked ourselves “How do we redefine this status-quo?”.

Illuminating aesthetics

The brand’s refresh began with completely re-defining their visual identity and communication. Inspired by the illumination effect that light creates, we designed a new simple logo that perfectly compliments LuxLightning’s beautiful designs.

Presenting the full picture

Lighting is the interaction of light, space, and colours, just like a website is an interaction between user, content and the device. To communicate this, we rethought the entire digital strategy, adding some all-important web architecture. The new web design thoughtfully navigates the user through the full spectrum of their capabilities, as well as their products.

We made a pact to make our work stand out and merge the quality and uniqueness of it, using a website, that will represent just that and also will be functional easily, so everyone here can manage it.

MgA. Martin Tocháček, Product & Project Designer

  • Strategy

    Research & Insight
    Brand Strategy
    Communication Strategy
    Technical Strategy
    UX Strategy

  • Design

    Creative & Art Direction
    Visual Design

  • Content

    Photography Direction

  • Development

    Front-end Development