Case study

Hand-picked wines meets folk.

Navínko is a Czech portal which sells hand-picked special wines from Czechia, Spain and Italy. This extensive creative branding process went beyond just developing the visual identity.

Soulmates helped Navínko.cz create a whole new visual language, unify their packaging and created a new concept for their digital presence.

Unique concept

Navínko.cz is one of the first wine curators in Czechia, they came to Soulmates with the task to reimagine their current, mostly offline visual communication and bring it to life in the digital world.

Unifying patterns

Inspired by the regional folklore of wineries, we developed a unique set of hand-drawn patterns. We thoughtfully interconnected Moravian, Spanish and Italian patterns through little details. The richness of patterns is refined by a simple logotype. 

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A unified and distinctive visual language helps customers to immediately recognise the quality and strength of the brand, as well as helps to guide their shopping process seamlessly and effortlessly.

Hynek Sochor, Co—Founder & Operations

Going full circle

The website, packaging, sales materials and styles were each carefully weighed and selected to create one strong visual language. We controlled just about every touchpoint of the rebrand, ensuring that the customers were completely immersed within the brand.

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    • Strategy

      Brand Building
      Content Strategy
      Communications Strategy
      Campaign Planning
      Media & Channel Planning

    • Design

      UI / UX Design
      Art Direction & Brand Design
      Visual Design

    • Content

      Photography Direction
      Copywriting