The National Theatre is the prime stage of the Czech Republic. It is also one of the symbols of national identity and a part of the European cultural space, with a tradition spanning more than 130 years. It is the bearer of the national cultural heritage, as well as a space for free artistic creation.
Today, the National Theatre is made up of four artistic companies – the Opera, Drama, Ballet and Laterna magika – the first multimedia theatre in the world. Czech Laterna magika has enchanted us and we are happy to announce the beginning of our collaboration. This theatre ensemble with 55 years of history is now part of the National Theatre and performs on the stage of the New Scene in Prague. At present we are busy analysing its current situation and preparing the acquisition strategy for media buying and planning, as well as creative services across all media platforms.