The challenge is to create an entire brand and digital experience to build precise customer experience, brand attributes and to support trustworthiness. As we see a close connection between strategic thinking and creation, we’d love to help them define the brand Aavri and entire architecture behind it.
Announcements
New client: Aavri!
Notes
Do 50% of your revenues come from one channel? Watch out!
When I was growing up as an only child my parents worried about me a lot. I lived in a …
Notes
Your performance advertising will be more expensive this year. Are you ready?
Many new projects were taken by surprise in the fourth quarter. Everywhere entrepreneurs could read that e-commerce is growing and …
Notes
Find your Product-market fit in 7 steps
Proven tips for finding your product-market fit in just 7 simple steps
Notes
How to identify and communicate value of your business
One of the first questions we always ask anyone who approaches us with an idea for a business is “And what's the value?”.
Announcements
We are excited to welcome world renown theatre on board
The first multimedia theatre in the world, Czech Laterna magika, part of The National Theatre, has enchanted us and we are happy to announce the beginning of our collaboration.
Notes
Beyond controversy: demystifying Design Thinking
This is not the first time that Pentagram partner Natasha Jen has opened up a debate criticizing design thinking.
Notes
Simple or minimal design? It doesn’t matter while it’s elegant
I started writing a critique of designers misusing terms “simplicity” and “minimalism” a while ago. I left the article unfinished.
Notes
How should brands use future technologies?
A lot of people are trying to predict what the future will look like. What can shape the future of branding and how is best to navigate your brand?
Notes
Measuring the ROI of brand building in 2019
How to asses return on investment of your brand-building activities? In this article, we share the best practices for brands in 2019.
Announcements
We have new Campaign Director: Welcome Tom!
We are thrilled to announce that after two years as our Senior Campaign Technologist, Tom Schwarz became our Campaign Director.
Notes
Will PPC specialists disappear?
If so, where will they go? Will they be able to offer any added value? And what should they know to survive?
News
Various logos I. — Online at Behance
A logo is often company’s first impression. Professional logo design builds trust and helps your customers differentiate your brand.
Announcements
Dermacol — Made by Soulmates
Dermacol has enhanced the beauty and skincare routines of women for over half a century. Soulmates was given the task of helping the Czech company stand out and reach a new audience in Poland.
Notes
How to be relevant? Chunk your brand’s message
Complex tech solutions are often difficult to explain in a human and approachable way. In this article we share how to strategically simplify your content and sell your complex ideas.
Announcements
New client: CGONE!
CGONE is an end-to-end eco-system technology incubator which allows entrepreneurs to introduce new hi-tech technology onto the market to transform their idea into a successful commercial product.
Announcements
No riding, just love!
We're delighted to announce in line with our corporate social responsibility a new corporate partnership with the No Riding Elephants, endowment fund.
Events
Soulmates — Summer Stories
After a couple of months for some, we finally got together to discuss new endeavours and projects at Soulmates HQ.
Announcements
Thank you Rosa!
What can be done in just 20 days before T. Rosicky farewell match by Soulmates incredible team effort?
Events
Xperience By Design — top takeaways
Welcome to the ByDesign conference’s little sister — Xperience conference in Prague.
News
Our Year in review
2017. A remarkable year. And our first official year as Soulmates.